Hapciu is the last person you’d expect to lead a yoga revolution – a graduate of business school who’s spent years studying branding, Hapciu has started one of the more successful of Kosovo’s yoga brands: N’Yoga.

 

Hapciu’s academic background involves studying the effects of the Kosovo Young Europeans Campaign internally, on Kosovars, and how it effects their self perception. “I wondered, could we use such campaigns to change the reality we live in, to improve our lives to make people work together?”

 

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